This hi-fi system integrates a cutting-edge Bluetooth speaker within the real F1™ tire or, for those who prefer smaller dimensions, the scale model of it the famous wind tunnel tire (WTT) born from Pirelli Design.
“The biggest challenge for iXOOST was to adapt ourselves to an object that already has a very specific function”, explains Giovanni Panini, Founder of the Italian company. “We carried out various experiments before we figured out how to get the best sound quality, while still leaving the original form of the object intact”. This is how Pirelli P ZERO™ Sound, a design object available in five different racing tire colors, with a sound system that has a powerful, built-in 100-watt DSP amplifier and a 130 mm mid-woofer came about with a 5.0 Bluetooth technology.
The iXOOST Lab, where skilled craftsmen passionately carried out every stage of the product’s development, has provided a masterpiece of art, design, and technology.
Recensioni
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